How Ulta and Mary Dillon Are Winning the Beauty Battle - Fortune

How Ulta and Mary Dillon Are Winning the Beauty Battle - Fortune

Fortune

How Ulta and Mary Dillon Are Winning the Beauty Battle Fortune Ulta's formula for selling beauty products—put them all under one roof and offer deals, deals, deals—turned the chain into a fast-growing juggernaut, a very rare success story in a gloomy decade for retail. Though it's largely invisible in posh urban ...