These days, it feels like a new beauty collaboration gets announced every week. Just in the past few months we’ve reported on Sonia Rykiel for Lancôme, Victoria Beckham for Estée Lauder, Gigi Hadid for Tommy Hilfiger fragrance. For the most part though, we usually see these joint ventures coming a mile away (Selena for M.A.C. anybody?), but even when we don’t, we’re rarely ever surprised by the brands (or brand and celebrity) that are coming together. Designers put a lot of thought into the beauty looks that go down their runways, making for a natural segue from fashion to makeup. But recently, three new launches caught our attention, because something is clearly in the air: the “skin care collab” is officially a thing. Cleansers, creams, and even skin gadgets are coming from all corners of the celebrity hemisphere: Tyra Banks, Robin McGraw (you may know her as Dr. Phil’s wife), and, of all people, Smokey Robinson (yes, the Motown singer-songwriter famous for My Girl, Cruisin’, and I Second That Emotion).
What may be most surprising, though, is that these skin-care launches are pretty legit. As we wrote about this month, Banks introduced her first four skin care products to Tyra Beauty, including a cleanser with silicone-nubbed scrubber, a microdermabrasion stick, a hydrating serum, and 8-minute under eye patches for your ultimate smize moment. Robin McGraw called on Los Angeles-based dermatologist Jessica Wu, a longtime Allure contributor, for her 14-product line Robin McGraw Revelation. “I was referred to Dr. Wu years ago by several friends to treat my folliculitis,” McGraw tells Allure. “I have an incredible platform that allows me to speak with women around the world, each and every day, while Dr. Wu has 20 years of dermatology experience working with patients.” Two of their most notable products: “Vita-Boost contains one of the highest levels of vitamin C on the market and Welcome Back Youth has a unique time-released technology that gradually delivers retinol to minimize irritation and maximize visible results,” explains Dr. Wu.
Everything you ever wanted to know about wrinkles:
From an expert’s perspective, Smokey Robinson, who created his line Skinphonic with his wife, Frances, checks off most of the important boxes that we hear about from dermatologists: a simple cleanser, a day cream with vitamins and antioxidants, a night cream with research-backed retinol, and clinical before-and-after pictures. Originally, Robinson told us, the couple actually had the formulas developed just for themselves (as one does when you’re a celebrity). “Over the years, my wife and I have really put our skin through the ringer,” he says. “We realized there was nothing that met our specific needs, especially for pigmented skin.” Skinphonic, which was created for skin tones “beige to dark brown,” is split by gender: My Girl for women and Get Ready ‘Cause Here I Come for men (looks like Robinson never lost his lack for smooth lyrics).
Truthfully, these aren’t the first celebs to elbow into the skin care scene. We’ve seen Susan Lucci, Jane Seymour, Ryan Seacrest, and several others go down this road before. But maybe those in this newest generation of skin-care launches are following in the more recent footsteps of Gwyneth’s Goop by Juice Beauty or Cindy Crawford’s Meaningful Beauty, which have upped the ante on the standards of ingredients and results. Or, maybe, as Tyra now puts it on her web site, “Skin is in.” But, let’s be honest, one of the benefits of creating skin care products is people will use them on the daily, so if you get someone hooked, you’ve got a repeat customer, which means dollar signs. If the products also happen to be made of the gold standard ingredients dermatologists are telling us to use anyway? We second that emotion.
RELATED LINKS:
0 Response to "Is Skin-Care the New Designer Collaboration?"
Post a Comment