KEY INGREDIENTS:
Activated charcoal (lifts stains); mica, titanium dioxide, and tin oxide (brighten teeth); ethyl menthane carboxamide (freshens breath).
HOW IT LOOKS/FEELS:
It’s a photo negative of your everyday toothpaste: jet black with blue flecks. Mid-brushing, the gel could pass for any other paste—nongritty and foamy with a mild minty flavor—until you eye the unnerving tar-covered appearance of your teeth and gums in the mirror.
WHY WE LIKE IT:
Rather than bleaching (and potentially sensitizing) teeth, charcoal absorbs surface stains to return teeth to the shade they were approximately 5,185 coffee runs ago, says dentist Joseph Banker. It’ll take a week or more before stains start to lift, but a mineral-based blue pigment subtly tints teeth so they look a bit brighter after one brushing.
PRICE: $29.99
Facial Treatments
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