Judging by the meteoric upshot in popularity among fashion bloggers in recent years (not to mention our obsessive style stalking), it’s probably safe to assume the unique eye they bring to the fashion industry is a valuable one. It only seems to make natural sense then that a bevvy of bloggers would create their own ultra chic collections, from clothes to shoes to jewelry.
In the latter category, Rumi Neely of Fashion Toast is at the head of the pack—her two-year-old clothing and fashion label Are You Am I has garnered a cult following from industry “It” girls like Bella Hadid, Kendall Jenner, Chiara Ferragni, and Taylor Hill. Now just in time to make your holiday shopping easy AF, Neely is launching a line of fine jewelry crafted in Los Angeles. And it’s total gifting goals.
Lule necklace, $699, and Sereth earrings, $449
Courtesy of brand
Lassiel earring, $379; Lule earring, $499; Fier earring, $379
Courtesy of brand
“Jewelry is so intertwined with my personal style that it was a very natural next step to expand to the fine category,” Neely said in an interview with WWD. “The collection is overall dainty enough to never take off and comfortable for every day, but so beautiful that they make you feel like the best version of yourself.”
How to take the perfect selfie with fashion blogger Rumi Neely:
The line of nineties-inspired teeny gold and diamond baubles, which runs from $179 to $699, is made for dainty layering that will take you from the office to date night with the kind of chic effortlessness the Kendalls and Chiaras of the world always seem to nail. In other words, it’s the perfect gift: minimal enough for your boss, trendy enough for your bestie, and chic enough to justify treating yourself, too.
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