UPDATE (November 24, 10:47 p.m.): It's official: The Too Faced Matte Chocolate Chip palette is here. Or should we say, which is basically available right now on toofaced.com for $26—a steal in comparison to some of the other pricier makeup palettes (that we of course are also obsessed with). As expected, the shadow finishes are matte, as opposed to the shimmer the OG Chocolate Bar palette's pigments were known for. The powders also use Too Faced's signature cocoa antioxidant blend, which means yes, these shadows smell like dessert, too. I'd argue the burgundy shade is the stand out right now—what with the burgundy Kyshadow palette (not to mention the dupes its inspired). The Too Faced Matte Chocolate Chip palette is almost like a warmer version of the Urban Decay Naked Ultimate Basics shadows, which of course is incredible, too.
Unfortunately, Sephora still has yet to reveal the White Chocolate Palette—on their website, at least—at time of publish. We'll of course keep you guys updated, but for now, hop on toofaced.com and snag your limited-edition Too Faced Chocolate Chip palette right now. And don't worry, we'll be back for the rose golds spied in the White Chocolate palette as soon as we get our hands on it. But for now, enjoy a few more photos of the Matte palette below.
UPDATE (November 11, 2016, 10:45 a.m.): After months of teasing, Jerrod Blandino finally shared what's inside the upcoming Too Faced Chocolate Chip Palettes. Last week, he revealed that there are two Too Faced Chocolate Chip Palettes launching in a couple weeks. In the photo Blandino posted on Instagram, the original Too Faced Chocolate Chip palette is shown at the top, which includes one beige base eye-shadow shade and ten matte shades that are similar to our faves from their classic Too Faced Chocolate Bar palette. However, what instantly caught my eye was the White Chocolate Chip Palette. The mix of shimmery metallic browns and pinks, dazzling black, and three neutral matte shades officially put it at the top of our holiday wish lists.
As mentioned below, the original Chocolate Chip Palette will be available on toofaced.com on Black Friday, November 25, while the White Chocolate Chip palette will be sold exclusively at Sephora.
UPDATE (November 2, 2016, 9:20 a.m.): It's been months since we last saw or heard anything on the new Too Faced Chocolate Chip Palette, although news of the Funfetti Collection and the Peanut Butter Honey palette have been helping us keep it together. Yesterday, Jerrod Blandino, cofounder of Too Faced, shared not one, but two #sneakypeeks of the highly anticipated palette on Instagram, showing off two different versions of the forthcoming Too Faced Chocolate Chip Palette. But unlike our original thought that the palette wouldn't be available until 2017 (which seems so far away right now), Blandino revealed both will go on sale on Black Friday—just a few weeks away. The original palette will only be available on toofaced.com come November 25, while the White Chocolate Chip palette, the second surprise addition, will be sold exclusively at Sephora.
While neither of these palettes have been confirmed as a formal collab with another makeup artist or brand, like the way Too Faced partnered with Kat Von D, Blandino did shout out a fellow beauty boss in his reveal. In the OG Insta reveal, he called out our girl Huda Kattan, tagging her and adding the hashtag "#ThisWasHudasIdea."
Fingers crossed for a Too Faced x Huda palette—anyone else with us?
Originally published April 28, 2016:
Too Faced is the gift that just keeps on giving. The brand's founder, Jerrod Blandino, built an empire with his Chocolate Bar eye-shadow palettes (yup, they smell like chocolate). Then he gave people a mini eye-shadow palette that smells like peanut butter and jelly, and he went on to create the Internet obsession Sweet Peach eye-shadow palette. Now, there are rumors circulating of a Too Faced Chocolate Chip eye-shadow Palette. Color us excited—and hungry.
The only problem? The tease left us with just a visual of the outside of the palette. Inside, we thought there would be a mix of light, cool browns and dark browns...you know, like a chocolate chip cookie. But thanks to the good people of Reddit, we now have some other theories. Someone started a thread that includes a picture of the palette, which looks like it was originally posted to Blandino's Instagram account and then deleted.
The complete evolution of eye shadow in less than three minutes:
In his original Insta caption, Blandino used the hashtag #spring (we assume, given the timing, this must mean spring 2017), and tagged beauty blogger Huda Kattan. Could this possibly be a collaboration with her? We have so many questions. Some Reddit users are hoping that this smaller palette is going to include the best shadows from the previous Chocolate Bar palettes. "I've had the first two Chocolate Bars long enough that I'd be totally sold if it was just repeats of the best shades from their chocolate series," writes one user. We have to admit, that would make a pretty awesome palette. Others have an idea for the next palette Blandino should create. "I hope they eventually do like a Mint Chip palette that focuses on some nice greens," writes one person. "Mint Chocolate Chip would be really cool! A few different greens, including a nice pastel mint and a brighter mint, and then some cool-toned browns," adds another Redditor.
Either way, we can't wait to find out what kind of shadows will be in store for us in the Chocolate Chip Palette. We will update this post as soon as we have any confirmed details.
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