Dylanlex Is Launching an Affordable Line of "It" Girl Chokers Just in Time for the Holidays

'90s girls, rejoice! “It” girl jewelry designer Dylanlex—who’s outfitted the necks of Gigi Hadid, Kendall Jenner, Chiara Ferragni, and Beyoncé’s Formation squad, NBD—is dropping a new, super affordable line of statement making jewelry.

In the midst of a major moment for minimalistic jewelry, Dylanlex founder Drew Ginsburg developed a cult following for her heavy collars and intricately jeweled chokers—the kind of pieces badass enough to be worthy of the female star powers like Queen Bey and RiRi who wear them. Naturally, that kind of made-for-royalty necklace doesn’t come cheap—Dylanlex pieces start in the mid three figures and head up into the thousands.

Kendall Jenner wearing a Dylanlex necklace at the 2013 American Music Awards.

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Which is why our Instagram feeds are so excited for the launch of Ginsburg’s much more affordable little sister line, Dylnx. The 31-piece collection includes Dylanlex’s popular bib necklaces and chokers as well as rings, earrings, and bracelets, per Vogue. Think lots of pewter, intricate chain link details and art deco-inspired motifs that will take you seamlessly from drinks with your boss to Coachella. The best part? All of Dylnx’s easy to layer pieces are under $200.

Clockwise from top left: Total Stud choker, $99; Hoop choker, $155; Yoko necklace (all available at dylanlex.com)

Courtesy of brand

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Unlike a lot of spinoff lines that can easily feel like weak imitations of the real thing, Dlynx is super true to the badass big sister pieces that made the designer so famous in the first place—like a heavy metal hardware that’s only slightly less crystal-entrusted than the original. In fact, Dlynx might actually offer the more desirable option for the real world. Rocking a crystal encrusted choker fit for Queen Elizabeth and her penchant for statement-making neck wear is one thing if you’re Rihanna rocking a red carpet, but it might be a little intimidating to try it out at an office holiday party. Dlynx’s slightly simplified silhouettes offer a more down to earth alternative without sacrificing Dylanlex’s signature edge. Now ladies, time to get into formation—er, line—for Dylnx’s debut.

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