Not Your Mother’s Natural Line is Coming

Listen, with the dry winter season approaching, using hair-care products loaded with ingredients that hydrate dry, overworked hair is a must. Thank God one of our drugstore favorites, Not Your Mother's, is launching Not Your Mother’s Natural, a new plant-derived line designed to cure our hair-care woes. We can finally stop spending every second in front of a humidifier. Believe me, I’ve tried it and the results are short-lived.

Next year the brand will release—wait for it—13 new products within four categories that address different hair types and needs. There's something for everyone: The Tahitian Gardenia Flower & Mango Butter collection is great for the curly girls; the Coconut Milk & African Marula Tree Oil is for those in need of intense hydration; the Royal Honey & Kalahari Desert Melon Repair + Protect is perfect for damaged hair desperate for regeneration; and finally, Linseed Chia Blend & French Plum Seed Oil Volume Boost is for the fine haired gals. See, I told you.


Have you checked out these hair-care lines? You'll love them:

  1. Lupita Nyong'o's Hairstylist Launches Products for Natural Hair
  2. KEVIN MURPHY Hydrate-Me Rinse Review
  3. The 9 Hair Products You Should Steal From Your Stylist

Each of the formulas are free of parabens, sulfates, silicone and synthetic dyes, so you don’t have that unnecessary dryness from harsh chemicals. We can’t predict if Not Your Mother’s Natural will be as popular as the brand’s or Way to Grow leave-in conditioner, but we’re just happy Not Your Mother's recognizes our need for frizz-free, humidity resistance hair.

The products launch next year in ULTA beauty and Walgreens for only $9 each, so be sure to mark your calendars and schedule some quality hair washing time. We can’t wait to dive in.

Speaking of naturals, have you tried Ayesha Curry's organic DIY tea?

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