The Tarte Athleisure Line Is Filled With Gym Bag Essentials

When you think about Tarte, we're guessing kickboxing and S'well waterbottles aren't the first things that come to mind. Until today. The Tarte Athleisure line lets you can channel your glam and athletic sides at the same time. This weekend, one of our favorite cruelty-free companies launched a handful of products targeted to speak to a more active-oriented consumer, like the type who would wear these Outdoor Voices leggings. This isn't to say the brand is suggesting you wear a full face of makeup to the gym. In fact, quite the opposite.

With athleisure taking over the runway and celebrity wardrobes, it was only a matter of time before the trend hit our makeup bags—and our gym makeup bags, as it were. The Eyeko Sport Waterproof Mascara, which repels sweat, was a lunge in the beauty athleisure direction. Earlier this year, Birchbox launched Arrow, a line of long-wearing and sweat-resistant makeup.

Here's all the products in the new Tarte athleisure line, so you know what we're working with. And what you're working out with.


More on athleisure:

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  2. Why Gigi Hadid and Suki Waterhouse Love These Superluxe Tracksuits
  3. From Streetwear to Fashion Mainstay, the Evolution of the Hoodie

Lifted Sweatproof Mascara ($21)

Courtesy of brand

The best part of this baby is all in the name. It won't flake, smudge, or run. Instead, the brown-black formula gives your lashes a natural-looking tint and lift that will outlast even your sweatiest hot vinyasa class.

Brighter Days Highlighting Moisturizer ($32)

Courtesy of brand

While you gulp down a bottle of water post-workout to rehydrate, you can give your skin some H2O, too. This super-luxe moisturizer is made with 70 percent water, so your skin can have that same quenched feeling with some added radiance. It's also sweat-resistant, so you can apply it before hitting the barre and not have to worry about it sliding off while you're en pointe.

Blot Party On-the-Go Mattifiers ($34)

This little kit comes with everything you need to get rid of unwanted shine. You can first tap blotting papers along your T-zone to pick up any oiliness, then sweep on the talc-free finishing powder with the mini brush to keep excess schvitz at bay.

Tarteguard 20 Tinted Moisturizer ($36)

Taking a run outside? This sheer-to-light coverage will blur away imperfections while protecting your skin from the sun with a chemical-free SPF. And just like the highlighting moisturizer, this one is also both hydrating and long-wearing.

Pearly Girl Vegan Teeth Whitening Pen ($22)

Courtesy of brand

The most unexpected part of the Tarte athleisure line is just as portable as the rest. Just brush it onto your teeth and go—there's no need to rinse. Its patented calcium complex keeps your teeth from becoming painfully sensitive like most teeth whiteners. After brightening up your skin with the highlighting moisturizer, might as well do the same for your teeth, right?

With contouring concealers and quick-drying lip paints on their roster, we'd be lying if we said this line from Tarte didn't surprise us. But that sweatproof mascara seems so on-point, and we can't wait to give it a spin at, well, SoulCycle.


Now, learn some gym bag hacks:


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