Real talk: Reddit has some seriously good beauty-spotters. Want a cheap dupe or under-the-radar find? Someone somewhere will find it and share it with their fellow makeup addicts on Reddit. It’s crowdsourced beauty at its best. The forum's latest find? A $5 eye shadow primer that people are obsessing over.
Eye shadow primers are total eye makeup game changers but they can be pricey. So when a tried-and-true formula that costs less than a grande latte hits our radar it’s something to get excited about. “The best drugstore eyeshadow primer,” according to Redditor HoneyBun01, is Wet n Wild’s Photo Focus Eye Shadow Primer ($5). If your main makeup woe is that you're in a never-ending battle to prevent creasing, this might just be your new favorite product in the makeup aisle.
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Besides the price, you'll be floored by the results, which HoneyBun01 handily swatched using Darkside, a shimmery asphalt shade from the Urban Decay Naked 3 Palette. When used without any primer, Darkside goes on translucent and shimmery. But when used with the Wet n Wild primer, it’s a deep, opaque punch of pigment. The difference is pretty shocking.
HoneyBun01 isn’t the only one obsessed with the drugstore beauty find. One user commented that they routinely get 16 hours of crease-free wear with this Wet N Wild Eye Shadow Primer. Others said it even stood up to the gym.
Consider this a lesson in beauty philosophy: The most valuable products aren’t always the most expensive.
For more of Reddit's favorite beauty finds:
Smoky eye? Do it up!:
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