9 Best Natural and Organic Toothpastes, According to Dentists

The self-care and beauty markets have seen a huge surge in the demand for natural and organic products, and toothpaste is no exception. "There's a lot of hype these days for non-standard ways to brush your teeth," Caroline Barsoum, a New York City-based dentist, tells Allure. "These include everything from clay and charcoal toothpastes to salt and baking soda formulas, as an alternative to traditional fluoride toothpastes." Ironically, and contrary to what many believe, fluoride is natural. "It's found throughout the earth's crust, in rainwater, in plants, and it's the only ingredient that is proven to reduce cavities," says Barsoum. That said, if a non-synthetic lifestyle is a higher priority to you than whether or not fluoride is in your toothpaste, there are plenty of formulas with natural and organic ingredients — some with fluoride and some without. Just keep in mind, while the following are primo picks, "no 'natural' or 'organic' toothpaste has been clinically demonstrated to be better at decay prevention, gum disease elimination, or whitening performance than traditional toothpaste," says Mark S. Wolff, a dentist in New York City.