Beautyblender Launches New BBF Set With Heart-Shaped Packaging

The original Beautyblenders — the spongy, tear-shaped, pink blending tools — are one of the most iconic makeup tools in the business, and though Beautyblender has made many different variations on the original since 2007, makeup artists and at-home novices alike keep coming back to the one that started it all. That's why the new Beautyblender set, the BBF Limited Edition Set, is so damn exciting.

It's a set of two original pink Beautyblenders in heart-shaped packaging that's meant to be shared with a best friend. You can pick a friend that already knows the magic of the Beautyblender or someone that hasn't yet been introduced to the spongy little makeup tool. While it's already cool enough that the set gives you each a brand-new Beautyblender (you know, just in case you accidentally microwaved your old one) what's even cooler is the packaging itself.

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According to Beautyblender, each half of the heart-shaped case can be used as a carrying case for the blenders. While that may seem obvious, there's a little hidden trick — the bottom of the case is perforated, which allows the blender to breathe and air out while drying. This is so important, because as we all know, Beautyblenders should be used wet so as not to absorb the product. If you want to snag one of these limited-edition sets for yourself and a best friend, head on over to Sephora and grab one for $40.


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