ELF Launches New Soothing and Brightening Sheet Masks

E.L.F. Cosmetics is a unicorn of a beauty company. Affordable and amazing? Color cosmetics and kickass skin care? It's hard not to wonder if there's anything E.L.F. can't do. Its latest products to launch are predictably magical — get ready for a whole new crop of E.L.F. sheet masks.

This month, the brand is rolling out three new sheet masks, helping to establish the company as a serious skin-care brand, in addition to the cred it already gets from making some of our favorite drugstore beauty products.

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First up is an aloe-infused Soothing Sheet Mask ($2), launching this week. This cheapie treatment is designed to be used anytime you want to give your skin a little TLC, as the gentle formula helps calm and soothe skin for a more even skin tone.

Coming next week is the Detoxifying Bubble Mask ($4). Formulated with charcoal to help suck the impurities straight from your pores, the mask literally starts bubbling when it hits the air. Think of it like a detoxifying car wash for your skin.

Finally, there's a lemon-infused Brightening Mask ($2), which also drops next week. As its name suggests, the sheet mask is formulated to tackle dark spots and hyperpigmentation issues, all while delivering an overall boost for dull skin. In other words, it's the perfect treatment to slap on while watching Netflix on your couch after a long week.

E.L.F. is also launching a sheet mask hybrid, called the Pore Refining Regimen Kit ($10). The set includes three sheet-mask-meets-pore-strips specially cut to fit your nose. Each strip works for a different purpose — softening your pores, extracting the gunk, and then smoothing your skin — with a dose of witch hazel, tea tree and green tea.

The best part? The new E.L.F. sheet masks are joining the brand’s existing family of cruelty-free skin-care products. Like we said: magical.

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