Kim Kardashian Teases New KKW Fragrance Launching April 30

Kim Kardashian is a machine, isn't she? That's honestly the only possible explanation for how she keeps churning out launch after launch, collab after collab. We're all still recovering from her latest KKW Beauty launch, which was a collaboration with long-time friend and makeup artist Mario Dedivanovic, and now she's posted a (fairly cryptic) photo on the Instagram of KKW Fragrance announcing yet another upcoming launch.

The post doesn't give much information except for a launch date, which is April 30, just 25 days after the KKW x Mario collection. One commenter even took the time to point out their love of all things Kardashian-Jenner, while also begging for a bit of time between releases, saying, "STOOOOPPPP!!! Between KKW×MARIO, & KYLIE+KOURT, & now whatever this is, I CAN'T lol. Ya'll need to give people a chance to collect/save up for your stuff before launching new things, & so close to your siblings releases!!! I'm soooo poor lol." That's... totally fair.

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Since we're just shy of a week away from the launch, we likely won't have to wait too long for more details, but there are a few more things we can glean from the post itself. The photo depicts a body (or two) artfully shaped in the sand. This is not your child's sandcastle. Some commenters seem to think that it's just a depiction of Kardashian herself from the front and the back, which is possible — either way, bets are good that it's a summery, beachy fragrance, just in time for the warmest season of all. If you're looking for a great summer fragrance but can't wait for April 30, check out Allure's list of best nude fragrances.


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