Korean beauty retailer Peach & Lily has established itself as one of the must-shop websites for emerging and beloved K-beauty brands like Saturday Skin, Femmue, and Mizon. With the exception of its CVS collaboration, Peach Slices, however, the company hadn't ventured into making its own products. Until now, that is.
The brand posted three simple videos to Instagram announcing the arrival of Peach & Lily's very own skin-care collection, starting with a serum. "🎉✨WE’RE OVER THE MOON EXCITED✨🎉 Introducing...Peach & Lily skincare! ✨🎉" the caption of the first video reads. "We’ve been quietly developing this dreamy line for you for two years. We set out to create a skincare line that gives you everything: proven results, clean and safe formulas, fresh ingredients, decadent textures. Results, delight and safety. 💫 We launched our site seven years ago without fanfare or a big party, instead we launched with the most important thing in focus: connecting with you. It only felt right to share about this launch — our most passionate endeavor yet at Peach & Lily - the same way we did on day one. An earnest, pared-down message that keeps you in the focal point, always."
The caption goes on to say that the full collection will launch in the summer, but the second video's caption announced a pre-sale for the very first product, called Glass Skin Refining Serum. "A breakthrough formula that delivers translucent, poreless, radiant, refined skin. That elusive glass skin is now yours." Well, it's not yours yet. The $39 serum — called a "revolutionary cocktail of peach extract, niacinamide, East Asian mountain yam, madecassoside, peptides, and hyaluronic acid" in its description — is already sold out. However, you do have the option of being notified when orders are being taken again.
A third video encourages fans to follow Peach & Lily founder Alicia Yoon for a behind-the-scenes look at product development and insight into how the collection started. She shares some of those details on peachandlily.com, explaining her research began two years ago when her sister told her she was pregnant.
"Over the next couple months, she started asking me about how to prevent pregnancy-induced melasma and care for skin that began to react to hormonal changes," Yoon writes. "She also wanted to know which products she could use that were totally safe, still felt delightful since she didn't want products that smelled 'rancid or overwhelming' as her sense of smell was heightened nor did she want self-care to feel like she was rubbing 'something heavy like oatmeal or slick like silicones' onto her face, and she also didn't want to compromise on results. 'Give me something with totally clinical results that I know is safe and that smells and feels amazing.'"
Needless to say, many more than just Yoon's sister could get behind a collection with that description, so that's what Yoon set out to make. And as soon as we know more about the rest of the upcoming line, we'll be sure to update you.
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