Lush sure knows how to get their fans — or as the brand likes to call them, "Lushies" — excited for new product launches. This morning, the "fresh handmade cosmetics" company posted a hint to Instagram and Facebook: an enigmatic photo of someone spraying something. (Like I said, enigmatic.) The caption simply says, "Something big is coming. Sign up for our e-newsletter and be the first to know about this limited-edition release," inviting customers to start receiving Lush Life emails so they can be the first to know what the heck the product actually is and when it's coming.
Luckily, we have connections at Lush, and they've told us a teensy bit more than what the brand revealed on social media. We've been told it's "something that Lushies have been heart-eye emoji-ing over since February," and that the mystery items making their North American debut are "highly-demanded products hailing from the U.K. that bring new life to three of Lush’s iconic fragrances." OK, that makes perfect sense. Fragrances can be sprayed, and the tiny bit of the bottle we can see definitely looks like it could be part of Lush's Body Spray bottle.
I did a little sleuthing and looked back on the Lush U.K. Instagram account, and I found a February post featuring the same Body Spray bottles and a caption directing followers to the Lush Kitchen Facebook page for a live announcement about new products. In that video, two charming British Lush employees announce that two beloved Lush cleanser fragrances, the caramel-scented Honey I Washed the Kids and citrus-scented The Olive Branch, were being turned into Body Sprays in the U.K., and that a Body Spray scent already available there, Plum Rain, would be launching in other countries (though not in the U.S.).
If you ask me — and you're reading this, so that I think that's pretty much the equivalent of asking me — we can expect Honey I Washed the Kids, The Olive Branch, and Plum Rain (all of which are already available as soaps or shower gels) to be added to the four Body Spray fragrances already available in North America (Rose Jam, Twilight, Dirty, and Dad's Garden Lemon Tree).
I could be totally wrong, of course, which is all the more reason you should subscribe to the Lush newsletter, especially because the mystery products will apparently be available for a limited time and will no doubt sell out shortly after they become available.
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