Ouai Customized Hair Care Is Here, Courtesy of Jen Atkin

How many times have you tried the latest hair-care line only to be greatly disappointed? Well, now there's Ouai customized hair care to answer your hair woes. In recent years, hair care has taken a one-size-fits-all approach that doesn’t always work. If you don’t fit into a specific hair-care category that’s offered, you’re seriously out of luck. You know the struggle: Your hair needs volume at the top but moisture at the ends. Or sometimes you struggle with frizz in the morning and lack shine by the afternoon. Well, Jen Atkin, celebrity hairstylist and founder of Ouai Haircare, felt our pain and is now offering free custom hair-care prescriptions that addresses multiple concerns simultaneously.

Sound too good to be true? It’s not. You can receive a personal hair-care prescription (within minutes) for a shampoo, conditioner, and treatment from Atkin by answering a seven-question multiple-choice quiz online designed to meet your most troubling hair-care woes.


We've solved your biggest hair-care concerns:

  1. The 12 Most Annoying Thick-Hair Problems (and Fixes!)
  2. The Top 10 Fixes for Frizzy Hair
  3. Growth Plan: How to Combat Hair Loss

“I developed [a] consultation based on the real questions I’ve been getting for years from my clients and followers,” she tells Allure. “I wanted to replicate the advice I would give if I had the time to sit with all women one-on-one. With my busy lifestyle, convenience is everything, so our consultation gives the option of having your product regimen auto-replenished.”

Ready to try it? Head to Ouai for a hair-care prescription from Kim’s go-to girl.

Finally, celebrity perks aren’t just for superstars.

Ever wondered how to achieve perfect party hair?

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