Now that it's colder outside and the sun goes down at, basically, 3 p.m., I want to wear dark lipsticks and burgundy shadow 24/7. But there's a new blue eyeliner trend celebs have been rocking lately is convincing me to add a typically spring-leaning color to my beauty routine. Instead of brushing blue shadow all over the lid or subbing in a cerulean for black when drawing on winged liner, this trend is all about working the lower lashline. Yesterday, Joan Smalls posted a picture on Instagram of a look that makeup artist Porsche Cooper created. The model's lower lashline was rimmed with a scintillating sky-blue liner that pretty much instantly inspired me to go buy one. Then, I connected the dots and remembered I fell in love with Olivia Munn's smoked-out navy version by Patrick Ta when she attended a Prada event earlier this week. After that, I realized Marion Cotillard also went blue, too, at a screening on Tuesday. (Three's a trend, right?)
So why is this blue eyeliner trend so hot right now? You can thank the '70s influence that has been taking over the runway lately. "That era is back in a big way when we think about the glitter and gloss that's coming around in beauty lately," New York City makeup artist Ashleigh Ciucci tells Allure. "Blue eye makeup goes hand-in-hand with this more glam, disco, out-there vibe."
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By focusing on just the lower lashline, you get to try out blue eye makeup in subtle way. "With just a swipe below your lashes, you're able to have a little fun without the commitment of a full-on lid of blue," Ciucci says. (Is it just me or did your mind just go straight to Barbie at the mention of blue lids? Girl could rock a blue lid.) When the rest of your makeup is kept monochromatic and nude, your eyes look bright and wide awake. "Blue also has a lovely side-effect of making the whites of your eyes look superwhite," Ciucci adds.
Learn more about using bright-colored liners:
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