UPDATE (November 2, 2016 9:20 a.m.): It's been months since we last saw or heard anything on the new Too Faced Chocolate Chip Palette, although news of the Funfetti Collection and the Peanut Butter Honey palette have been helping us keep it together. Yesterday, Blandino shared not one, but two #sneakypeeks on the highly anticipated palette on Instagram, showing off not one, but two different versions of the forthcoming Too Faced Chocolate Chip Palette. But unlike our original thought, which was that the palette wouldn't be available until 2017 (which seems so far away right now), Blandino revealed both will go on sale on Black Friday—just a few weeks away. The original palette will only be available on toofaced.com come November 25, while the White Chocolate Chip palette, the second, surprise addition, will be sold exclusively at Sephora.
While never of these palettes have been confirmed as a formal collab with another makeup artist or brand, the way Too Faced partnered with Kat Von D, Blandino did shout a fellow beauty boss in his reveal. In the OG Insta reveal, he called out our girl Huda Kattan, tagging Kattan and adding the hashtag "#ThisWasHudasIdea."
Fingers crossed for a Too Faced x Huda palette—anyone else with us?
Originally published April 28, 2016:
Too Faced is the gift that just keeps on giving. The brand's founder, Jarrod Blandino, built an empire with his Chocolate Bar eye-shadow palettes (yup, they smell like chocolate), then he gave people a mini eye-shadow palette that smells like peanut butter and jelly, and then he created the Internet obsession Sweet Peach eye-shadow palette. Now, there are rumors circulating of a Too Faced Chocolate Chip eye-shadow Palette. Color us excited. Also hungry.
The only problem? The tease left us with just a visual of the outside of the palette palette. Inside, we thought there would be a mix of light, cool browns and dark browns...you know, like a chocolate chip cookie. But thanks to the good people of Reddit, we now have some other theories. Someone started a thread, including a picture of the palette, which looks like it was originally posted to Blandino's Instagram account and then deleted.
The complete evolution of eye shadow in less than three minutes:
In his original Insta caption, Blandino used the hashtags #spring (we assume, given the timing, this must mean spring 2017), and tagged beauty blogger Huda Kattan. Could this possibly be a collaboration with her? We have so many questions. Some Reddit users are hoping that this smaller palette is going to include the best shadows from the previous Chocolate Bar palettes. "I've had the first two Chocolate Bars long enough that I'd be totally sold if it was just repeats of the best shades from their chocolate series," writes one user. We have to admit, that would make a pretty awesome palette. Others have an idea for the next palette Blandino should create. "I hope they eventually do like a Mint Chip palette that focuses on some nice greens," writes one person. "Mint Chocolate Chip would be really cool! A few different greens, including a nice pastel mint and a brighter mint, and then some cool-toned browns," adds another Redditor.
Either way, we can't wait to find out what kind of shadows will be in store for us in the Chocolate Chip Palette. We will update this post as soon as we have any confirmed details.
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