Beautiful Rights Is the Beauty Brand That Helps You Support Women's Rights

Yesterday, the electoral college officially voted Donald Trump to the presidency. While this may not come as a surprise, the result represents a blow to women: The incoming administration has strongly supported the pro-life movement, and women-oriented organizations like Planned Parenthood could very well suffer. Thankfully, there's a simple (and non-political) way to give back to important groups this holiday season. All you have to do is shop beauty products, a.k.a. something you do already.

A brand-new brand called Beautiful Rights is combining makeup and activism by donating 20 percent of all sales to groups supporting women's and/or minority rights. Shoppers can choose which organizations to donate their hard-earned pennies to, including Planned Parenthoodand the American Civil Liberties Union. Founder Kristen Leonard, who has worked in the cosmetics manufacturing industry for more than a decade, says both the current political climate as well as a desire to make a real difference inspired her to launch Beautiful Rights.

"I can no longer sit back and expect our leaders to fight for what is important to women," Leonard tells Allure. "It's people like me, who have been complacent in regards to politics, that need to get involved and do our part to support what we believe in. I am taking what I do best, creating beautiful makeup, and making a difference with those skills."

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More on women's rights:

1. Tons of Women Are Putting Their "I Voted" Stickers on Susan B. Anthony's Grave
2. These Women Posed Nude to Send a Message to the Republican National Convention
3. 16 Beauty Services Designed Specifically for Women of Color

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So, about that makeup. The line is pretty small at this point—just one lip gloss and two lipsticks. But it's quality over quantity here. Everything is cruelty-free, made locally in New York City, and free of chemicals such as parabens. Though we've yet to test them for ourselves, we're especially excited about the Gloss Ceiling lip gloss, a universally flattering champagne pink infused with avocado and coconut oils. Also available is a bright magenta lipstick playfully named Pantsuit Pink, an ode to Hillary Clinton's professional outfit of choice, and a natural pink shade dubbed Politically Pout. Like the gloss, both lipsticks are infused with hydrating oils (including jojoba, grapeseed, and coconut) to keep lips soft, even through a long day of protesting the patriarchy.

Each item retails for $24 at beautifulrights.com, or you can shop the whole collection, a set called Stronger Together, for $64.

Then, watch Hillary Clinton’s 17 most iconic beauty moments: