Gigi Hadid Strips Down for Stuart Weitzman

You can trace the exact moment of icon status for supermodels through their ad campaigns—for Kate Moss, it was Calvin Klein; for Cindy Crawford, it was Pepsi; and for Gigi Hadid, it might just be Stuart Weitzman.

The wish list-worthy shoe brand has a serious history of iconic front women, including Gisele and Kate; and though this isn’t her first, Hadid’s latest campaign for Stuart Weitzman is definitely a step up into the big leagues. In the new spring campaign, Hadid appears simple and stark nude, shot in classic black and white by fashion photographer Mario Testino. With soft waves, minimal makeup, and a killer pair of mid-calf metallic Clinger booties, Hadid is the picture of undone American glamour—with a minor touch of subtlety and a major punch of sex appeal that defines the brand’s aesthetic.

Behind-the-scenes shot of Gigi Hadid at the Stuart Weitzman shoot.

Courtesy of Stuart Weitzman

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Courtesy of Stuart Weitzman

Previously, Hadid has repped Stuart Weitzman alongside models Joan Smalls and Lily Aldridge in more youthful shots for the brand (think doe-eyed girl next door stares or playful images with a we’re-just-messing-around vibe). But something about her confident, assured stare and ability to make the booties look like a serious fodder for outfit inspiration, signal that Hadid is ready to play in the big leagues alongside the OG supermodels that have come before her. The Stuart Weitzman shots are proof: Gigi Hadid has officially arrived.

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