Too Faced Will Remain Cruelty Free, Even in the Estée Lauder Family

After Estée Lauder bought Too Faced for a crazy amount of money ($1.45 billion, to be exact), fans worried about whether their beloved scented palettes, shadows, and powders would continue to be cruelty free. This week, Too Faced took a break from hyping up the new Sweet Peach collection to reassure us all that they will continue to not test on animals by retweeting PETA. While that confirmation (as in the RT) seems hazy at best, turns out the article linked out to was a PETA-penned piece that not only confirmed Too Faced's commitment to PETA, but also continue to not test their products on animals. "Too Faced Cosmetics has been a dedicated member of PETA’s Beauty Without Bunnies cruelty-free program since 2001," and will continue to, according to PETA.

---

More to love from Too Faced:

1. The KVD x Too Faced Collab Is Coming So Soon
2. Watch Allure Editors Swatch the Too Faced Sweet Peach Collection
3. Too Faced's First Brow Pencil Smells Like Brownies

---

What the company's fans wondered, though, was if Estée Lauder's acquisition would change Too Faced's cruelty-free status. Because while other beauty companies owned by Estée Lauder, like Smashbox and Aveda, are also members of the PETA campaign, some aren't known for their cruelty-free products. Nonetheless, the Estée Lauder Companies confirms that they do not test on animals—and likewise, don't ask others to do so on their behalf.

Last month, Jerrod Blandino, Too Faced's cofounder, echoed this exact sentiment on Instagram.

PETA further reported that while under the ownership of Estée Lauder, Too Faced will not be sold in countries like China, where animal testing is still regularly employed. But that won't make the line for the Peanut Butter Honey palette in 2017 any shorter, TBH.

---

Now, learn about a Korean actress and pop star's all-natural beauty routine: