Take a quick glance into the closet of Veronika Heilbrunner and you will instantly notice a theme. The Berlin-based creative director and co-founder of digital fashion, culture, and beauty publication Hey Woman! loves sneakers. In fact, Heilbrunner, whose fashion-forward Pinterest-worthy ensembles have made her a street style star, would rather wear sneakers over heels any day (um, ditto). For Heilbrunner, rocking her kicks is more than an “of the moment” off-duty model trend, but a wardrobe staple that reflects her personality and taste. Her affinity towards comfortable shoes didn’t happen overnight though; as a teenager she loved them, but eventually phased them out when she transitioned into the world of high fashion.
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Fast forward to today and they are her go-to footwear—faithfully illustrating that in 2016 sneakers are chic AF. Heilbrunner’s fashion formula is brilliant: Mix feminine and playful frocks with sporty trainers, and you’ll create a killer combo that doesn’t sacrifice style for practicality. Your comfy pair of kicks are no longer limited to the gym or workout studio, but can be worn for pretty much any occasion, as seen on the runways and Instagram accounts of our favorite fashion bloggers.
Whether your style is minimalist and you gravitate towards all white Converse, or edgy and alternative and opt for skateboarder staple Vans, or simply prefer to rock the "It" girl Nike rose gold shoe (sorry, not sorry Stan Smith), it’s never too late to step up your sneaker game. Paired with your tried-and-true Levi's or even with a dress at work as demonstrated by Allure accessories editor, Nicole Chapoteau, the possibilities are truly endless.
In the video below, Veronika Heilbrunner shows us how embrace our inner sneaker head like the ultimate cool girl:
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