Ikea is the first place we turn to for relatively inexpensive furniture from Sweden. But for relationship advice? Admittedly, it's not really our go-to. But from the looks of their newest ad campaign, it seems the home furnishings giant is hoping to change that.
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For the campaign, aptly titled "Retail Therapy," Ikea renamed their famous products with Sweden's most commonly Googled relationship issues, and each question is naturally paired with a product from Ikea that might solve the problem. So when you Google, "My partner snores," for instance, the Ikea Hemnes daybed appears in the search results. All of these relationship-renamed products live on a special website and have amazing descriptions, such as: "IKEA is where life happens. This product’s real name is HEMNES, but right now we have renamed it to the relationship problem you just googled. All to make life at home easier for you. Because life evolves every day and everything, yes everything, can get better."
Check out Ikea's explanation of the campaign, below:
Still not convinced Ikea can help with your problems? Here are a few more of their clever solutions.
For when you're free of parental responsibility:
Courtesy of Ikea Retail Therapy
A garlic press to send a message on a date:
Courtesy of Ikea Retail Therapy
A write-on board for the communicatively challenged:
Courtesy of Ikea Retail Therapy
When you just need some space:
Courtesy of Ikea Retail Therapy
When the attraction isn't quite as magnetic as it used to be:
Courtesy of Ikea Retail Therapy
If nothing else, at least you don't have to struggle to properly pronounce "Kvissle" anymore.
Now, check out couples trying the Ikea Challenge via BuzzFeed:
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