We’re all for finding the perfect red lip, a no-fail mascara, your signature scent. But too often we get stuck in a beauty rut, turning to the same old routine and the same tired products. The good news? 2017 is right around the corner and it’s bringing a whole new crop of new beauty innovations promising to change your life (or at least your look). With eight billion options, though, how do we know what’s worth the money? You could watch 342 days of non-stop vlogger tutorials or take the wise advice of these five women whose job it is to travel the world in search of the coolest, most effective products out there. That’s what we thought. Take notes!
Marla Malcolm Beck, cofounder and CEO of Bluemercury
Discovery method: “We always keep our customer in mind when curating for the stores: She’s busy, wants glowing skin and makeup that’s easy. Shopping for beauty products is a really complicated and personal process, so we look for brands that have a distinct point of view. And we love when they’re created and founded by female entrepreneurs who are in tune with where beauty innovation is headed.”
Personal favorites: “I have a million. I wouldn’t travel anywhere without my Trish McEvoy Makeup Planner. It fits everything I could possibly need—brushes, palettes, even skincare. I am addicted to the new RéVive Rescue Elixir Anti-Aging Oil and Kiehl’s Pure Vitality Renewing Cream. Nars concealer is amazing for covering up under-eye circles. The Lune + Aster Eyeliner Palette, is perfect whether you’re craving a clean, sleek line for daytime looks or a sultry smoky eye for a night out. It consists of four essential and versatile colors—black, navy, plum, and brown—perfect for anyone who wants options. I'm obsessed with Oribe Gold Lust Dry Shampoo. It’s great for extending the life of your blowout and giving you a just-washed feel.”
Greatest hits: “Our best-selling product is the M-61 PowerGlow Peel—one of these is is sold every nine seconds. You only have to leave it on for one minute, which anyone can do. It’s packed with glycolic and salicylic acids that exfoliate, smooth, and brighten. The vitamin-infused Lune + Aster RealGlow Primer and RealGlow Undereye Brightener resonate with our clients, as they are designed to work optimally with as few steps as possible so you can get out the door in minutes.”
Biggest flop: “Devices for skin, hair, and teeth. While some are effective and interesting, many do not deliver on the results promised.”
Next big things: “We think eyes are going to have a big moment in 2017, from rainbow shadows to glossy lids to smudgy liner. Look for Nars Velvet Shadow Sticks in Belle-lie, a mandarin orange, and Usbek, a vivid purple, as well as Chantecaille’s Corsica Collection featuring Mediterranean-inspired blues. Bobbi Brown is launching an eye gloss that gives lids a cool, wet effect, and Yves Saint Laurent Duo Smokers eye shadow duos are a cinch to use for a smoky look. We're seeing a trend toward pollution protection within your skin-care regimen. Dermalogica Daily Superfoliant uses activated charcoal to help absorb environmental toxins. [Eau Thermale] Avène Protection Complexion Correcting Shield SPF 50 has vitamin E to help fend off free radicals. There are also a lot of great body oils coming out like Darphin Soleil Plaisir Sultry Shimmering Oil, which is made with gold and copper mica flecks.”
Kerrilynn Pamer, cofounder and CEO of CAP Beauty
Discovery method: “It’s pretty organic—no pun intended. We do a lot of research online and on Instagram, and we have a ton of people reach out to us for submission. Everything in our store is synthetic free, so if a product has even .0001 percent of something synthetic, it’s not something we’ll consider. We also look outside the traditional beauty box at things like exercise, meditation, food, and ingestibles. At the end of the day, though, it’s mostly a gut decision.”
Personal favorites: “I love May Lindstrom The Jasmine Garden. I keep it in the fridge and spray my face constantly. It’s really hydrating and has silver to help kill bacteria. I also swear by May Windstorm The Honey Mud. It’s a purifying mask that's a rare combination of deep cleansing and moisturizing. And I don’t go a day without a cup of our matcha tea.”
Greatest hits: “We were the first store in the country to have The Beauty Chef Glow Inner Beauty Powder and it’s hands-down our number one best seller. It’s a pre-and-probiotic blend of whole foods, so it's beneficial to gut health. I think part of its success is that it reinforces the diet-skin connection. After three weeks it’s like, my skin is definitely reflecting what I’m ingesting. Another runaway success is our CAP Beauty Coconut Butter. It’s a delicious product that happens to be good for you; it really just sells itself. We also make an amazingly beautiful flower essence that promotes love and magnetism called The Captivator. People buy it as a joke because it sounds like snake oil, but everyone comes back after falling in love with the scent.”
Biggest flop: “I don’t really want to attribute it to the category of flops, but we sell some mom and baby products, and the category isn’t quite as large as we anticipated. It seems like such a logical thing. Pregnancy is so often the time when women get interested in clean beauty.”
Next big things: “The Captogenic. It's a supplement–more like a food product you'd have in your smoothie or on top of toast. We're working with this amazing company that specializes in CBD [cannabidiol] oil, and it'll be infused with it, and have a base of either coconut or olive oil. It tastes delicious, but it's also one of the best things you can ingest for inflammation. It'll be out in the spring. And then there’s Mother Dirt, a biotech company started by MIT scientists who realized that we no longer carry a certain bacteria called AOB [ammonia-oxidizing bacteria] on our skin. Luckily, they figured out a way to recreate it in spray form. Spritz the AO+ Mist all over when you get out of the shower. So easy. Something that’s exciting, but doesn’t fall within conventional beauty lines is the Walter water filter by a ceramist named Cassie [Griffin]. We collaborated to create a custom container painted with black and white Japanese brushstrokes on it with an advanced gravity water filtration system inside. It’s pricey at $400, but looks like art on your countertop.”
Discover more new beauty launches to look forward to in 2017:
- An Anastasia Beverly Hills x Nicole Guerriero Collaboration Was Just Revealed on Instagram
- The Kat Von D Pastel Goth Palette Was Just Teased on InstagramWhy the Shiseido 7 Color Powders Revival Centennial Edition Set Deserves a Spot on Your Vanity
Artemis Patrick, senior vice president of merchandising at Sephora
Discovery method: “There is no one place we find products—we search for product and inspiration at beauty shows, media outlets, and store visits far and wide. As a global company, we can share ideas and discuss trends with our colleagues around the world. We also love hearing about our cast are intrigued by.”
Greatest hits: “We love to work with brands to create something unique, like the Tarte Rainforest of the Sea Collection and the Becca x Jaclyn Hill collaboration. They're smart, valuable and fun. One of our top discoveries: Fast-acting, multi-tasking products that deliver innovative ingredients in unique ways like Milk Makeup Cooling Water, Tatcha Luminous Dewy Skin Mist, and Bite Beauty Multisticks.”
Biggest flop: “Sometimes in our quest to be first to market, we can be ahead of our time. We had a major push around natural skin-care about eight years ago, but had to be patient. The interest grew, and more people adopted it and now look at how much the category has grown thanks to brands like Caudalie, Tata Harper, Drunk Elephant, and Farmacy.”
Next big things: “K-beauty, matte lips, and highlighting are not going away, but will evolve into new delivery systems and formulations. We’ll see more skin-care and makeup hybrids so everyone out there can get glowing skin. And makeup customization innovations, like CoverFX Custom Cover Drops, will continue to accelerate. We have great pride in nurturing small brands—like Pat McGrath Labs, Sunday Riley, and Pinrose to name a few. 2017 will be no exception.”
Jennifer Miles, vice president and divisional merchandise manager of cosmetics at Barneys New York
Discovery method: “I receive at least five product submissions a week, but I also read blogs, keep tabs on social media, and scour the internet looking for new brands. I try and meet with as many people as possible to understand the story behind the brands.”
Personal favorites: “The combination of Zelens Youth Concentrate Supreme Age-Defying Serum and Bellatorra Cellular Renewal Complex gives my skin an incredible glow. I am also addicted to the Tao Clean Aura Clean Facial Brush. It’s amazing for cleansing and removing makeup and is very hygienic because the charging base has a germ-killing light. My go-to mascara is Kevyn Aucoin The Volume Mascara, which never ever smudges. I have been using it for years and although I have tried many others, I always go back!”
Greatest hit: “I have never seen anything like the waterless sheet masks from Nannette de Gaspé Mask collection. Each one contains 87 percent active ingredients that are dry-printed onto a delicate piece of fabric from Japan. Customers see instant results and they love that they aren’t messy. An added bonus is that you can use them up to three times before tossing.”
Biggest flop: “For every success there can be a miss. As a retailer, you have to be careful not to let your personal tastes dictate whether a brand is right for your customer.”
Next big things: “Nannette de Gaspé is launching two new body masks one for the breasts and one for the butt. Her groundbreaking technology partnered with her innovative ideas make it a brand to watch in the next few years. In fragrance, I think we will continue to see gender-neutral scents. A great example is a line we launched exclusively this fall called The Collection by Phuong Dang. Each one is so unique and can truly be worn by a man or woman.”
Charlotte Cho, cofounder of Soko Glam
Discovery method: “The process starts in Seoul where I spend a lot of time meeting with K-beauty industry insiders, influencers, makeup artists, skin-care experts, dermatologists, and research and development teams. I’m a licensed aesthetician, so I’m very particular about quality. There’s so much innovation and inspiration coming out of there though. I can even get a feel for the next big trend just by people-watching on the street.”
Personal favorites: “The CosRx BHA Blackhead Power Liquid and CosRx Acne Pimple Master Patch are a one-two punch against any kind of breakout. They've been total skin game changers for me.”
Greatest hits: “There’s been such a huge appetite for cleansing waters this year and Son & Park Beauty Water is our best-selling, gold-star hero product. It removes makeup without stripping, and leaves your skin toned, gently exfoliated, and hydrated. So many Korean models and actresses use it that it’s gone viral there. Another winner is Klairs Freshly Juiced Vitamin C serum, which at $23 costs way less than other high-end options.”
Biggest flop: “Creams that have been advertised as 'topical Botox' have not been well received. They don't look good under makeup and usually only have a very temporary lifting effect. Or sometimes do nothing at all.”
Next big things: “Cushion compact 2.0 is coming! IOPE just launched some new finishes like matte and extra dewy, and Etude House created one that helps treat acne. Expect variations for specific skin types, too. The textures of K-beauty creams and serums will be lighter than ever; they'll absorb quickly and won't leave sticky residue. We’ll also see vitamin C technology become more effective at targeting pigmentation and scarring. Also, Korean women treat their scalp similarly to how they treat the skin on their faces, so I’m hoping to see innovative products like hair essences and masks hit the market.”
Watch our January 2017 cover star tell us 5 ways she'd change the world:
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