UPDATE (October 20, 2017, 6:15 p.m. EST): In May, Kat Von D revealed that she was about to launch four brand-new Everlasting Liquid Lipstick shades with a charitable cause. She gave us a sneak peek of one of the shades on Instagram back in May. Now, we know what all of them look like. We also know more about the animals from Farm Sanctuary that they were named after.
The terracotta brick brown shade we peeped on Von D's lips will be named after a sheep named Hilda. Julia, on the other hand, is a more neutral peach pink shade — just like Julia the pig. There's also a metallic midnight blue called Bruno like a cow at the animal rescue center. Last but not least, Thumbelina, a warm scarlet, pays homage to a chicken. Pictures of each animal will be featured on the packaging for each lipstick. Now, can each of these shades please come with adorable GIFs of the animals, too?
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This post originally appeared on May 17, 2017.
After months of speculation and a whole lot of teasing, Kat Von D has officially announced she's launching not one but four new Everlasting Liquid Lipstick shades — all in the name of charity.
On her personal Instagram page, the makeup mogul shared a selfie wearing a mysterious rosy-toned shade, while giving fans the lowdown on the launches in the caption: "I've been testing out 4 NEW SHADES for the upcoming @katvondbeauty charity this year which proceeds will benefit @farmsanctuary! I'm naming this beautiful terra-cotta brick shade: "Hilda" — after the very first animal rescued by @farmsanctuary in 1986," she wrote. "Hilda was a sheep that had been found discarded on top of a pile of dead animals in a stockyard left to die slowly from starvation and neglect."
"Thankfully, because of compassionate activists like @genebaur and the folks over at @farmsanctuary, innocent animals [just like Hilda] are rescued, rehabilitated, and given a chance to live a long, loving life — and I can't wait to raise money from these 4 new Everlasting Liquid Lipstick shades to donate to @farmsanctuary!"
Let's get down to the details, shall we? Hilda, the rosy shade Von D wore in the announcement photo, is brighter than Plath, a brick-brown from the current collection and is "definitely a romantic/more wearable shade," she wrote to a fan in the comments. "I think Hilda will universally look amazing on all skin tones." And if it's worth mentioning, these new hues are vegan and cruelty-free, like the rest of the line.
If you're dying to get a glimpse of the remaining shades, Von D and the team will be posting "sneak peeks" from the new collection, dubbed the Farm Sanctuary Collection, on the brand's Instagram page (@katvondbeauty) "real soon." In the meantime, check back in, as we'll be updating as new details emerge.
More from Kat Von D:
- The Sneaky Way You Can Buy Discontinued Kat Von D Palettes Right Now
- Here’s Your First Look at Kat Von D’s Lolita Blush in Action
- This MUA Creates Mesmerizing Art Using Just Kat Von D Liquid Lipsticks
Now, find out why body hair makes this woman feel beautiful:
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