One of the most important things for a beauty brand launching a new line of base makeup to do is have a diverse range of shades and employ a diverse group of models while releasing the product. Some brands have received some, well, shade, for failing to do so, while others (like Fenty Beauty) have proven there's a huge market for foundation in all tones. Now, as reported by Instagram account Trendmood1, ColourPop is expanding its concealer line, which can only mean good news.
The No Filter Concealer's initial launch was an instant hit and many of the colors sold out pretty quickly. Allure contributor Tynan Sinks even said it was comparable to some of his more expensive concealers, which is a huge compliment. However, the initial launch only had 15 colors, and the deeper end of the spectrum was a bit lacking — but no longer.
In the two posts from Trendmood1, we can see that the brand has expanded the shade range by quite a bit, including a few new shades on the fair end of the spectrum and many more options in the medium and darker ranges. There's a picture that includes swatches from the newly expanded line, and it looks like the formula is as creamy, pigmented, and blendable as ever.
While there's no official word yet from ColourPop's end about when we can expect this newly-expanded shade range, we'll update you when we hear more.
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