Kat Von D Just Released 10 New Everlasting Liquid Lipstick Shades

We're starting to think the product development wizards on the Kat Von D Beauty team never sleep. Right after Kat Von D told us about her new pro program for makeup artists, and just a few days after she gave everyone an Instagram sneak preview of her upcoming waterline eyeliner, Lash Liner, it has now been revealed that 10 new shades of Everlasting Liquid Lipstick are available exclusively on katvondbeauty.com.

The new shades range from nudes to reds to unconventional jewel tones. Specifically, they are (in order of the swatches above, from top to bottom):

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• Rubens, a neon magenta.
• Traviesa, a neon fire engine red. (Traviesa means naughty in Spanish, FYI.)
• La Lupé, a warm almond.
• Milago, a muted pumpkin. (and Milagro means miracle in Spanish.)
• Órale, an electric pumpkin.
• Saint, a peachy rose.
• Zero, a dove gray.
• Plan 9, a deep seafoam green.
• Blue Blooded, a royal blue.
• Sinner, a midnight plum.

If any of these shade names sound familiar, that's because some of them exist in other Kat Von D Beauty product formats. For example, Plan 9 is available as a Studded Kiss Creme Lipstick with a satin-matte finish, and Saint and Sinner are the names of Kat Von D Beauty's eau de parfum offerings.

The 10 new additions bump the Everlasting Liquid Lipstick collection up to 54 shades, three of which — Double Dare, Lolita, and Lolita II — are katvondbeauty.com bestsellers. If we had to guess, Saint and Milagro will give them a run for their money. Or rather, they'll make us run for our money since we definitely want to wear them, like, now.

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