The Fur x Only Hearts Collaboration Will Inspire You to Embrace the Bush

In the big, bad world of luxury beauty, if you can imagine it, it probably exists. Snail-slime sheet masks? Check. Cellulite-busting body vacuums? Check. Conditioning pubic hair oil? You guessed it: Check.

The latter, launched in 2015 by body-care company Fur, is a hair-and-skin conditioning treatment designed specifically for use on the delicate pubic area. Made from a blend of nine oils and formulated without harsh phthalates, parabens, silicones, or artificial fragrances, Fur's signature treatment promises to "[take] care of the unique environment of body hair and skin with elevated, natural products," according to co-founder Laura Schubert. It's dermatologically and gynecologically tested, and antimicrobial so it'll help clear your pores and minimize in-grown hair. In a broader sense, the company aims to empower women to "[move] away from prescribed standards," and instead, define beauty on their own terms—bush and all. Since launching last year, Fur has amassed a dedicated following of loyal customers, albeit in a niche market. In order to bring its message of empowerment to the mainstream, the company recently teamed up with mother-daughter owned lingerie company Only Hearts to create a two-piece set for body-confident babes everywhere.

The limited-edition Fur x Only Hearts Collaboration set, which launches November 2, includes an exclusive pair of Only Hearts mesh-back panties (made with eco-friendly deadstock fabric) and a bottle of Fur's signature grooming oil.

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My Look: Model Paloma Elsesser:

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Courtesy of Brand

For Schubert, the decision to work with NYC-based Only Hearts was simple. "We wanted to partner with other powerful women who embrace self-confidence and body positivity," she explains. "Fur Oil is a daily reminder to care for yourself. Pairing it with beautiful underwear that frames your Fur, no matter how much you choose to keep, continues this ritual into the rest of your day." So, whether you decide to go totally natural, trim a little, or wax a lot, it's all about feeling good about your body. And when your skin feels soft and smooth, it's that much easier to feel confident. The Fur x Only Hearts Collaboration set retails for $69 exclusively at furyou.com.

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