11 Reasons You Need to Shop at #Revolvebeauty

For cool girls around the country, the made-for-fashion-blogs e-tailer Revolve, just got a whole lot chicer—if that was even possible. This month, the Los Angeles-based brand made a major announcement with the launch of #REVOLVEbeauty—an expansion into the beauty game, that makes nailing those cool girl vibes from head-to-toe a lot easier, thanks to their Instagram-worthy beauty picks and signature eye for curated style. “It's about creating a lifestyle for us and we know there are other places that offer beauty, but our customer is always looking for something exciting,” Lauren Yerkes, buying director for Revolve, tells Allure.

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To do that, Revolve kept the cool girl’s on-the-run lifestyle top of their mind when selecting the perfect products. “I'm always looking for something that is versatile,” says Yerkes. “I need something to last throughout the day because I don't have time to reapply.” The new launch not only does that but saves you major time when it comes to searching for awesome products—#REVOLVEbeauty includes long-time favorites (think Beauty Blender and Oribe) along with emerging insider labels and exclusive partnerships with ColorPop and Onomie. Naturally, all of them have the same Instagram-worthy signature we’ve come to know and worship from Revolve. Here are 11 of our favorite brands you can now shop on #REVOLVEbeauty.

1. Kopari

The coconut oil-inspired line of goods for your skin is essentially the topical secret to nailing that lit-from-within glow. Yerkes’s go-to is the Coconut Body Glow—a must in Los Angeles, she says. “This glow is perfect to throw on for any event all year long. Plus, it smells delicious.”

2. Herbivore

As the name suggests, Herbivore’s line of au natural products is like a shot of green juice for your beauty routine. We love the Lapis Facial Oil for that just-came-off-a-cleanse glow.

3. Smith & Cult

This fall, the cult nail polish brand expanded into makeup with a seriously covetable eye collection. Cue your holiday wish-list obsession.

4. Onomie

Sold exclusively through #REVOLVEbeauty, the fragrance-, paraben- and alcohol-free line is full of amazing skincare solutions. We can’t get over the Bright Concealing Elixir, which will make dark circles from your holiday party circuit a thing of the past.

5. Ouai

Ouai’s flawless line of I-woke-up-like-this hair products has been a longtime favorite of ours. Yerkes recommends the brand’s killer wave spray: “It’s perfect for day to drinks look and adds a great wave and texture to your hair without feeling heavy or sticky!”

6. RMS Beauty

The all-natural line of makeup and skin-care was built around the philosophy of healing skin and adding nourishment with every product you use—something we can totally get behind. “I think it's important that whatever I use is good for my skin because staying healthy is super important to me,” says Yerkes. Given RMS’s insane healing powers, it’s no wonder the brand has such a cult following.

7. Anese

“Creating an Instagram-worthy image is key to our brand and our customer,” says Yerkes. “The bottles, labels and colors on our beauty products set the stage for a that perfect snap.” For that, look no further than Anese, the underground Instagram brand with picture perfect packaging and serious up-and-comer status that delivers skin and hair care in cheeky packaging.

8. Beauty Blender

At this point in our beauty blending evolution, there are a million high-end ways and cheap hacks for achieving the perfect foundation blend. But no matter how many options we come across, we’ll always have a special place in our makeup cabinets for that original pink sponge.

9. French Girl Organics

The all-natural, earth-friendly line we’ve been scooping up at Anthropologie is just as pretty and delicate as it sounds. Made from locally sourced ingredients at a farmstead in Seattle, you’ll feel just as good about using these products as they make your skin look.

10. Obsessive Compulsive Cosmetics

OCC’s lip tar is the stuff of iconic beauty product status. The vegan, cruelty-free brand doesn’t shy away from bold looks, as evidenced by their NYE-ready glitter pots.

11. Oribe

Fancy girl hair care brand Oribe (that packaging, tho) got even better this year when they expanded into makeup and skin-care. We’re sensing the beginning of a beautiful friendship with their new beauty partners at Revolve.

Now, learn how to rock gold eyeshadow for the holidays: