Update (December 29, 2016 1:11 p.m.): The highly anticipated NYX Total Control Drop Foundation finally launched yesterday, and we're living for the shade finder that came with it. If you go to nyxcosmetics.com right now, you can find 24 shades for $14 each—plus your perfect match. All you have to do is pick your complexion category (fair, light, light medium, medium, medium deep, or deep), then select an image of a person who has the closest skin tone and undertone to yours. Then, a shade will be suggested. The best part is NYX included some guys in the mix. (As if we couldn't love the inexpensive company more.) We hope more cosmetic companies are as inclusive, shade range- and gender-wise, in 2017. Keep reading to find out more info on the drop foundation.
This was originally posted on December 8, 2016.
You no longer have to give up valuable real estate in your makeup bag to a plethora of foundations that vary in coverage. The NYX Total Control Drop Foundation combines all of them into one convenient bottle. Its liquid formula includes a dropper that literally puts you in total control of the coverage. Depending what you have going on for the day and the state of your skin, you can make the coverage sheerer or fuller by using fewer or more drops. If one drop isn't enough, another one can be applied on top to build up the coverage. The matte finish won't get splotchy or streaky in the process. The handy dropper also insures the least product waste possible. You can choose exactly how much you want to use—nothing more and nothing less. I don't know about you, but it seriously pains me every time I have to wipe excess product off my hand with a tissue after using a foundation with an overly generous pump or squeezing a tube too hard.
The idea of foundation with customizable coverage isn't an entirely new concept. The Cover FX Custom Cover Drops won a Best of Beauty Breakthrough Award in 2015. However, the concentrated formula was specifically created to be mixed with moisturizer, serum, or face oil. NYX's foundation, on the other hand, was designed to be used completely on its own. Oh yeah, and it's $30 cheaper. I can't guarantee that its pigment will be as potent for combining with other products as its popular predecessor, though, since we haven't tried it yet.
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Right off the bat, NYX is releasing 24 shades of the drop foundation with neutral, yellow, and pink undertones. The lightest hue is Pale, a white ivory with a yellow undertone, and the darkest is Deep Espresso, a, well, deep espresso with a cool undertone. In between there are many medium and other dark shades, too. A new brush is coming out also, for $14. The Total Control Drop Foundation Brush will help you blend the drops onto your face for a flawless finish. Its supersoft synthetic bristles are curved, so every nook and cranny of your face is sure to get even coverage.
Courtesy of brand
The NYX Total Control Drop Foundation will be available on December 28 for $14 on nyxcosmetics.com.
Now learn some midday touch-up hacks:
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