For those of us without fireplaces, Netflix's yule log can make you feel instantly wintery warm. For those of us without male genitalia, the Yule Bra could be the next best thing. Come again? Allow us to start at the beginning. The feminist movement has long been associated with the image of a burning bra. It's a powerful image; one that appropriately symbolizes the movement as an attempt to unbridle the constraints of a patriarchal society.
Even today—when lots of women aren't wearing bras anyway, as we've reported—bra burning remains symbolically tied to the feminist fight. Which is precisely why two women created a never-ending video loop of a lonely bra set aflame: To help fellow feminists push through the rest of 2016 without throwing in the towel (or bra, as it were).
It's been a provoking year for women. Earlier this fall, a 2005 audio recording was released in which president-elect Donald Trump, speaking about women, suggested to Access Hollywood host Billy Bush, "Grab them by the pussy. You can do anything." In March of 2015, vice president-elect Mike Pence signed into law one of the nation's most restrictive abortion bills in his homestate of Indiana; a federal judge blocked it in July. And just last week, Texas passed a bill mandating women hold burial ceremonies for their naturally or chemically aborted fetuses.
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Earlier this year, Mary Dauterman and Sarah Lloyd of the creative collective &Friends conceptualized theYule Bra with the intention of launching the fiery video loop after the first female president won the election. Instead of scrapping the plan when Hillary Clinton lost, Dauterman and Lloyd decided to launch anyway as a tongue-in-cheek nod toward the frustration and anxiety that they—and many other women—were feeling. The pair explained to Bustle,"We were imagining that the day after [Hillary Clinton] won would feel like a holiday... And the Yule Bra was gonna be a new tradition for that lady holiday. Once we stopped crying, we were like...wait... we should still make Yule Bra, because f*ck everything!"
Though a video of the burning Yule Bra doesn't really encompass the very real fears that many women feel in this current political climate, Dauterman and Lloyd hope the silly symbol will be "comforting in a ragey way!" They add, "People can put it on...whenever they want to be reminded that we're all still here together, and that we can and should still be as intensely committed to everything we cared about during election season (if not more so) without the momentum of an election."
So if you need an outlet for your frustration, grab a bottle of your favorite wine and head over to YuleBra.com, where the bra will burn 'till the flames go out in 2017.
Now, let's take a moment to appreciate Hillary Clinton's most iconic beauty moments:
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