Glow Recipe's New Watermelon Moisturizer Sells Out in 2 Hours

In 2017, Glow Recipe transformed South Korea's No. 1 favorite fruit into Sephora's best-selling mask of the year. After the Watermelon Glow Sleeping Mask launched in May, it sold out more than seven times (including the day it launched). Now, the K-beauty brand has another delicious, soon-to-be-sold-out skin-care product for us to slather all over our faces. The Glow Recipe Watermelon Glow Pink Juice Moisturizer is here.

Glow Recipe's cofounders Christine Chang and Sarah Lee teased the product for almost two weeks leading up today's big Instagram reveal. However, all Chang showed on her personal account was a corner of the packaging and a squirt of some baby pink liquid-y stuff. These sneak peeks were just enough to make the moisturizer sell out in its pre-sale in just two hours. The Watermelon Glow Pink Juice Moisturizer hit digital shelves on Glow Recipe's website at 10 a.m. with similar shots of the new moisturizer, and people snatched up all of the stock before noon.

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If you weren't one of the lucky people to shop the pre-sale on glowrecipe.com while the Pink Juice was still available, it will be back very soon. The Glow Recipe Watermelon Glow Pink Juice Moisturizer will be available on sephora.com on January 30 for $39 and in stores on February 2.

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