If we're being one hundred with you guys (so yes), there are very few cheap concealers out there that have completely knocked our socks off. That's not to discredit the stellar ones that do exist (looking at you, NYX, L'Oréal, and Maybelline) but we've tried one too many disappointing duds in our day to fully commit to the drugstore-only concealer life.
That being said, it seems L.A. Girl Cosmetics, the brand beloved by bloggers and YouTubers alike, is out here trying to change our ways with its $3 (!!) PRO Conceal High-Definition Concealer, which was just named the top-selling color product at Walmart in 2017, as reported by Self. Yeah, it's safe to say that factoid made our ears perk up, considering the retailer sells the aforementioned affordable brands, as well as others like Flower Beauty, E.L.F., Almay, and more.
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Lauded for its impressive shade range, which features 25 hues (including green and orange color correctors), as well as for its creamy, ultra-blendable and lightweight formula, it's no wonder Walmart sold so much of the stuff. In fact, all you have to do is head over to YouTube where you'll find a myriad of rave reviews, many of which we're elated to point out are from women of color, as unlike many drugstore brands, L.A. Girl made sure to be inclusive with its selection. So cheers to them for that; now let's hope other affordable brands follow in their footsteps.
Needless to say, if you're on the hunt for a new concealer that won't break the bank (or even set you back more than a Venti at Starbucks), this one is most definitely worth giving a shot. At $3 and with endless accolades from trusted sources, you simply can't go wrong. Now excuse me, I'm off to test the good-good for myself. Stay tuned!
More need-to-know concealer goodness:
Now find out how to use the tiniest amount of concealer for the BIGGEST impact:
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