What Is Bathleisure? What to Know About the New Instagram Trend

"Bathleisure" is the latest trend taking over Instagram, and it's as fun as it is beautifully impractical. The word, a combination of "bath" and "athleisure" (itself a portmanteau of "athletic" and "leisure" used to describe workout clothes that can also be worn lounging around or out to brunch, like chic leggings) appears to have originated in November on The Cut, which coined the term to describe Rihanna's look on the cover of British Vogue, dressed to the nines...with her hair wrapped in a terrycloth towel.

By now, we all know if Rihanna is doing something, obviously it's fashion and we should all follow. Combine Rih's cover with Rita Ora's red carpet towel look and other glammed-up bathroom Instas, and a trend was born, one that finally permeated the masses this month. Man Repeller wrote about it last week and Mashable picked it up today. So, yeah, this is a real thing now.

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But, how do you do bathleisure, per se? It's simple, really: Wear a comfortable top, eye-catching accessories (i.e. chunky necklaces, bold earrings, and sunglasses fit for a James Bond-era spy), a touch of makeup, and then wrap your hair in your favorite towel. Post a selfie to Instagram and boom, you're bathleisure-ing. (Bathing leisurely? Bathleisurizing? Eh, we can all vote on the proper terminology later.)

Now, just how big is this trend? Well, there's already an Instagram account dedicated to fancy robes and swimwear. And while #bathleisure pictures might not have totally taken over your feed, we bet it's just a matter of time. After all, sometimes the best memes are the ones that take a little too much effort.

Check out some examples of the trend and let them inspire you to treat yourself to a soak in the tub and a new pair of shades. It's a look, OK?

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