The Best New Drugstore Beauty Products

Most shampoos work by depositing actives (silicones, smoothers, brighteners) onto the hair shaft, which, no matter how effective, still causes gunky build-up. Thanks to a new lipid and antixoidant complex that actually penetrates the cuticle, Pantene shampoos now will work from the inside out to strengthen and moisturize hair. The result is silky-soft hair you can readily fingercomb, even pre-conditioner.

$3.99 (Drugstores) - Available January 2017

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